PGPX student to work on your Breakfast!!!

PGPX student Biju Nair with Burger King marketing director Frank Rizo
Photo: Sol Rosenberg

The "News Article" and Photograph in this post was "created" by my Dear friend, Brian Jones, working from his journalistic hood in Southern California. Thanks Brian for supporting the PGPX community by creating fake news and photos about us...

PGPX Standout Weighs Potential Job Offer on the BK Breakfast Line.

May 9, 2007, Ventura, California

Tears of joy filled the eyes of Biju Nair, the most celebrated PGPX student in the institute's 40+ years. And Nair owes it all to Burger King and an empty stomach.

What started as a routine school exercise on branding has led to a potential career move for Nair where he will further the development of their legendary French Toast Sticks.

It all began when Nair was asked by his professor to select a bleeding-edge, successful brand to research. Nair was actually blindsided by the question as he was hungry and caught reminiscing of his days in the states where he fancied BK French Toast Sticks. His trance was rudely interrupted again by the profs repeat of the question. "Ahhh Burger King," he mumbled as he snapped back to reality. And so it was. The next few days would be spent on the phone grilling (excuse the pun) the Burger King marketing department with tough questions that even they had trouble answering. What did transpire however was the formation of a new, exciting friendship and partnership in which Nair was offered a seven-figure salary to improve an already great product - one that he relished, and had a soft spot for in his heart.

But the offer hasn't been accepted by Nair just yet. In a wacky twist, the Marketing Director of Chili's Bar and Grill had been dining in a Burger King restaurant and overheard the speaker-phone conversations between BK management and Nair. Once realizing Nair was from PGPX, he quickly contacted Nair and offered him a similar salary to perfect their popular Chips & Salsa and Mango Margarita recipes.